Note: This is the first in a series of quick Facebook tips for brands that will be posted periodically.
Facebook tagging is a great way to expand your network. You can tag friends and other pages in your status updates, pictures, notes, videos, etc. I highly recommend a healthy amount of tagging because your post will almost always appear on the tagged entity's wall, thus giving your brand exposure to their friends, likers, etc.
That all being said, here is a bit of Facebook etiquette that you should follow- only tag someone or something if they actually are mentioned or somehow related to your post.
Don't be a Gratuitous Tagger!
Gratuitous Tagger: A person that identifies other people and companies he/she is linked to that have a strong following and then tags them in every post in hopes that by getting on the tagee's wall, the tagger will attract more followers.
This practice will do nothing more than annoy someone that you have already identified as influential. It may even put them on the offensive and turn them off of your brand if you do it enough. Does that seem like a good marketing strategy to you?
Keep tagging as much as possible and growing your Facebook presence, but make sure you do it properly. Nobody likes a Gratuitous Facebook Tagger!