Thursday, October 28, 2010

Facebook Tip - Stop Tagging Me Bro!

Note: This is the first in a series of quick Facebook tips for brands that will be posted periodically.

Facebook tagging is a great way to expand your network. You can tag friends and other pages in your status updates, pictures, notes, videos, etc. I highly recommend a healthy amount of tagging because your post will almost always appear on the tagged entity's wall, thus giving your brand exposure to their friends, likers, etc.

That all being said, here is a bit of Facebook etiquette that you should follow- only tag someone or something if they actually are mentioned or somehow related to your post.

Don't be a Gratuitous Tagger!

Gratuitous Tagger: A person that identifies other people and companies he/she is linked to that have a strong following and then tags them in every post in hopes that by getting on the tagee's wall, the tagger will attract more followers.

This practice will do nothing more than annoy someone that you have already identified as influential. It may even put them on the offensive and turn them off of your brand if you do it enough. Does that seem like a good marketing strategy to you?

Keep tagging as much as possible and growing your Facebook presence, but make sure you do it properly. Nobody likes a Gratuitous Facebook Tagger!

7 comments:

  1. [...] This post was mentioned on Twitter by Erin Hathaway, Craig Smith. Craig Smith said: Facebook Tip - Stop Tagging Me Bro!: http://wp.me/p13kFY-15 [...]

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  2. Do you know how to remove a tag from a note? I had someone tag me in a controversial quote, but can't seem to remove the tag. Neither could anyone else that was tagged. The whole comment thread were pissed off friends that were put out having been tagged in a controversial news item. Right you are about backfiring!

    Thanks for this post- now I know what to call them! (the event thing- or should I say "non-event event"- is a little annoying too.) I block ambitious eventers too.

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  3. Hi Larry. Most of the time that I have been gratuitously tagged, it has appeared on my wall and then I had the option to remove tag. Not sure if this is always the case, but if it is on your wall, try hovering over the post and see if a 'remove tag' option shows up.

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  4. [...] This post was Twitted by craigpsmith [...]

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  5. [...] in (pics, vids, notes, etc). If I don’t approve of the item that was tagged or am being gratuitously tagged, I immediately remove the tag. Tagged items show up in search engine results [...]

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  6. [...] this is also an extension of a practice that can be  (and has been ) used for spamming by ‘marketers’ that don’t understand social media [...]

    ReplyDelete