Wednesday, May 25, 2011

Spotify Bringing Streaming Music to Facebook?

Forbes is reporting that Facebook and Spotify are working on a deal to bring music sharing to the social network.

According to the article, in as little as two weeks, Facebook users may begin seeing a Spotify logo in their news feed.

If you live in the United States, you may not be too familiar with Spotfiy. There is a good reason for this- it doesn't exist here yet. Due to ongoing negotiations with the record labels, Spotify is only available in a few countries right now, mostly in Europe. Rumor has it that they are looking to launch in the US this summer.

Spotify is a music-streaming service, much like the more recognizable (in the US) Pandora. Spotify is very similar to Pandora with one major difference being that Spotify offers on demand music.

The new Facebook integration will allow for users to listen to songs with their friends simultaneously taking music sharing to a whole new level.

Spotify offers a free and pay version. It is unclear if this Facebook venture will be tiered as well. If there is a free version, one can assume that there will be a whole new opportunity for digital marketers to place  targeted advertising.

So, we may have to wait until this summer (or later) to enjoy this new service, but it seems like it will be worth the wait.

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