Let’s start this by dismissing one common misconception about social media marketing- IT’S NOT FREE! Granted, the basic social tools are generally free or freemium (free for basic usage, pay for additional features) but if you want to use these tools properly and run a successful social media campaign, you will need to invest some of your marketing dollars into the effort.
Now that we are on the same page, lets proceed into today’s topic- Facebook advertising and why it is so critical to building a successful Facebook page or app.
Throughout my years in the digital marketing world, I have found that the best approach to creating a successful Facebook engagement is when you combine engaging page or app content with creative, targeted advertising. Content is the most important element of your campaign, but almost equally important is identifying who your most likely audience is and marketing your page or app to them....READ MORE