Wednesday, May 16, 2012

How to Build an Engaged Facebook Fan Base

This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome experiential and digital marketing posts), please visit their blog by clicking on "read more."

Businesses have countless reasons for setting up a Facebook brand page these days. Building brand loyalty, generating website traffic, improving customer service, driving offline sales and product research and development are all examples of outcomes brands value and are looking to achieve when setting up shop on the world’s largest social network.

Generally speaking, the desired Facebook marketing outcomes listed above are predicated on building a solid fan base with whom your brand can interact and engage.

So how do you do that? It’s actually easier than you think, providing you are willing to invest a bit in your efforts.

Building Your Base


With all the noise and competition on Facebook these days, a combination of incentivizing likes and advertising the offer is unquestionably the best way to build a quick following.

Your like-incentive can come in a number of different forms. Coupons, sweepstakes, product giveaways, non-profit donations in a user’s name and premium access to services are all various ways brands have found success in generating a great deal of new likes in a relatively short period of time.

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