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With all the noise on Facebook these days, it is becoming more and more difficult to be seen and noticed. Even if a Facebook user likes your business page, there is a strong possibility they will not see all, or in some cases any, of your posts in their news feed.
It is widely accepted in the digital marketing world that most Facebook page posts will only ever be seen organically by a maximum of 16% of the people who like that page. So how do you combat the increasing clutter and get more people to see your content? Simple, you need to understand Facebook’s system and use it to your advantage.
To determine what each user sees in their news feed, Facebook uses a somewhat mysterious, somewhat complicated algorithm called EdgeRank. There are certain aspects of the EdgeRank that are unknown to the marketing world, but optimizing the parts of the equation that we do know (Engagement, Type and Timing) should increase your page’s exposure.