This post was originally published on wedu.com. To read the entire article (and other awesome experiential and digital marketing posts), please visit their blog by clicking on “read more.”
In my last post, I blogged about EdgeRank, Facebook’s algorithm that dictates what posts are shown in a user’s news feed and how you can use what is known about the equation to optimize your posts. Now, it is time to talk about how to use Facebook advertising to get your posts in even more news feeds.
Facebook has understandably put a focus on increasing advertising revenue since they went public. They have added a number of new Facebook advertising types and features. Because of this, we now have a full arsenal of ad units that we can use together, with each playing a significant role in increasing user engagement with your posts.