
So, now I am going to completely contradict that last stat and tell you that the look and feel of your page matters now more than ever..at least in one respect. Here's why...
Advertising Conversions!
If you have embarked on a Facebook advertising campaign before that was focused on building page likes, you already know that the conversion rate of clicks to page likes is even more important of a metric than clickthrough rates. After all, your goal is more likes and you are paying for clicks, so you should be keyed in on optimizing your campaign for the highest conversion rate.
You will always get a number of users that will like your page directly from your ad. That number obviously skews higher if you have a popular and recognizable brand. You also have a solid chunk of more selective users that will click through your ad and check out your page before deciding whether or not to like you. This goes for both traditional Facebook advertising and sponsored stories. Yes, sponsored stories have a higher like conversion rate than traditional, but you still want optimize for window-shoppers.
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Image Credit: tlgragg
[...] As you set out to build your Facebook page through advertising, it is critical that you conduct a thorough review of your page first and make sure you have addressed all of the areas highlighted in this post. [...]
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