Facebook Ranks Black Friday’s Top 25 Most Talked About Retailers

Facebook released a boatload of data from Black Friday earlier today. Among the facts and figure was an interesting list of the top U.S.-based retailers that were "talked about" on Black Friday.

As you probably know, the "people talking about" metric Facebook uses to measure business page buzz takes into account every time a user creates a "story" (likes, comments, posts, shares, RSVPs, check-ins, tags, etc) about a page.

Here are the top 25:

1. Walmart
2. Toys "R" Us
3. Macy's
4. Amazon
5. Converse
6. Foot Locker
7. Spencer's
8. Aeropostale
9. Target
10. Kohl’s
11. Coach
12. Champs Sports
13. Best Buy
14. Finish Line
15. Ace Hardware
16. Keurig
17. Forever 21
18. Lowe’s Home Improvement
19. Gap
20. JC Penney
21. Bed Bath & Beyond
22. Sears
23. QVC
24. Build-A-Bear Workshop
25. Disney Store

If you spent any time on Facebook this past week, most of these shouldn't be much of a surprise to you. Many of them had Facebook components  sneak peeks, special apps, coupons, offers, etc- to their Black Friday activities. Almost all of them advertised pretty heavily.

To me, this is truly a case of "you get what you put into it." Clearly, the brands that put the most time, money and creativity into their Black Friday Facebook promotions were rewarded with the most consumers talking about them. This formula rings true on a smaller scale and basically for businesses of any size.

 Do any of these retailers surprise you? Is there a retailer that did NOT make the list that surprises you? Leave a comment below and share your thoughts!